Afripumps case study: DIGITAL MARKETING + RETAINER
Afripumps (Pty) Ltd, a Leading Water Pump Supply Company, a one-stop shop that offers quality brands for agriculture, mining, commercial, industrial and domestic applications at wholesale prices.
1. New interational standard website created to achieve the desired look and functions requred that also reflects their true brand image. Resposive design for mobile devices including a Content management system.
2. Solid, SEO strategy employed to improve Google rankings for industry keywords and increase website traffic.
3. Focused Google AdWords account set up to tap into and capture existing online product demand
4. On-going Google AdWords and SEO refinement
5. Website Reatiner – GOLD utilized for continued website conversion optimization changes website trust-building factors and call-to-action changes.
6. Social media Postings on Facebook and twitter to increase social reach.
• Drastic revenue growth (40% month-on-month)
• Impressive market penetration
• AfriPumps is now a well-known and
respected pump provider
3rd Quarter 2014 vs 3rd Quarter 2015
• The average site visit lasted nearly aminute longer
• Each visitor looked at 20% more pages
• Bounce rate decreased by 11%
• 62% more enquiries
After 18 Months of Digital marketing the campaign was paused to allow Afri pumps to hire more staff and deliver orders. They resumed 6 months later with more staff and greater capacity, and we delivered more customers.